I am Peyton Pocock, a Digital Designer and Web Developer from Cornwall, UK. In February 2022 I joined Hundo as an intern for six months. During this time I explored front-end coding, initially contributing to web development projects while continuing to learn the fundamentals of different JavaScript frameworks. After my six-month trial period, I decided to focus on my career with Hundo, which offered me a full-time role with ongoing in-house training. Subsequently, I was promoted from Junior Webflow Developer to Technical Marketing Designer & Developer, in line with my widened responsibilities.

During the first year of working for Hundo, I made an active effort to observe how and why decisions in the business were made. I increasingly became involved with product focused group discussions. Over the past 2 years I have gained valuable insight into product design and development. I vastly expanded and scaled Hundo's marketing site, growing monthly viewership to 4,000 users. I manage the brand design system in Figma, regularly updating the design language across the marketing site and product app. All internal and external design assets are created using this design language in Figma and Canva, enabling seamless collaborative ideation and continual iteration. I also oversee the internal marketing tech-stack, where users are automatically segmented based on website interaction. I support campaign design and create data-driven outreach emails in Active Campaign, informed by insights from Google Analytics and VWO. This integrated tech-stack allows for regular A/B tests on our email campaigns and web pages to continually improve engagement.

I am the technical producer for monthly virtual events which provide Hundo with a recurring generation of new client leads and high-quality marketing content; supplementing user acquisition efforts with free and paid-tire content. Over the last six months I’ve taken on the responsibility of managing a video editor, ensuring content is aligned with our brand standards and marketing strategy. These videos have a combined 108k impressions over the last year, a 135% increase compared to the year prior. For paying users, Hundo’s headline feature, Career CoPilot, is powered by large language models and user context to provide tailored careers advice for students. My strong understanding of fundamental AI concepts has helped inform features added to Career CoPilot. For example, I created a system that analysed the sentiment of hundreds of videos and articles to automatically bucket content into predefined categories. This allowed us to dynamically suggest similar content to the user after finishing a video or article. Recently I have been working on improving my proficiency in animated and interactive 3D graphics using Spline and Blender.

While employed by Hundo, I have worked on several collaborative product development projects. For use in client demos, I created an interactive product mockup which helped secure multiple contracts and user onboarding commitments. I have been a key decision maker in the company’s brand identity and marketing strategies, as well as additionally managing multiple partner brand websites for Hundo. These include the Tech Netherlands Advocates, the Global Tech Advocates Metaverse, and the Tangoo Live Events pages. At the end of 2022 I was invited to speak on-stage at Retail Week Live to provide my perspective about the future of interactive technology for in-store retail experiences.

In addition to my full-time role at Hundo, I also work on occasional freelance projects. For a London-based wine distributor, I integrated an interactive quiz users could use to match their taste preferences to a tailor generated list of wine suggestions. 30% of users that completed this quiz added a suggested product to their basket. 

Additionally, to coincide with a headline performance with Coldplay, I relaunched a website for Estonian-based orchestra Nordic Pulse. This site uses an interactive 3D logo and animated background, dynamically reacting to mouse movements, clicks, page scrolling, and featured content.

In previous years, I volunteered as a creative engineer at a local youth theatre, creating reactive stage animations and immersive soundscapes to complement on-stage scenes. I served as the lead sound engineer for two years, overseeing live audio production.

In my personal time I love to stay active by playing badminton and cycling along the local Cornish coast. I particularly enjoy getting involved in community projects and have a keen interest in city planning; occasionally participating in local planning consultations. Recently I have joined the volunteer-run logistics team for an annual Cornish festival where I intend on directly helping organise the craft fair and main street parade.