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Matteo Ferrario walks through the entire impression process, from pre-auction to post-auction, exploring how real-world data can fine-tune programatic advertising performance.
Hi, I'm Matteo Ferrario, Campaign Manager at Tangoo. With a deep passion for digital media and advertising technology, I've honed my expertise across ad tech and programmatic advertising. With my team at Tangoo, I take pride in driving impactful campaigns that resonate with our clients' audiences and deliver exceptional results across various channels, including CTV, display, video, audio and DOOH. My journey in the digital advertising space has been marked by a commitment to innovation and a keen eye for emerging trends and advertising technologies.