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Launch a new website for Estonian based orchestra Nordic Pulse. This was to coincide with a headline performance with Coldplay and Little Simz at Glastonbury’s 2024 festival. The website had to be launched within 2 weeks and structured to accommodate continual updates and new features over several following months. Nordic Pulse have a vibrant and glowing on-stage presence known for their existing neon stage lighting and energetic performances. Nordic Pulse’s brand overhaul included a new 3D animated logo, a refreshed marketing strategy, and the launch of their new website to showcase their documentary, events, announcements, band members, and merchandise.
Another large focus throughout this project was showcasing partner brand estoniia.ia in an "otherworldly" user interaction. When clicking a rotating card in the corner of the screen, the 3D scene swaps out to showcase the estoniia.ai log and branded background.
I have been responsible for creating initial designs and building out the website, including implementation of an interactive 3D scene on the landing page to showcase the band’s new logo. This logo reacts to the user’s mouse movements, scroll position, the quantity of content on the page. Additionally, the background logo dynamically changes to reveal the logo of partner brand, estoniia.ai.
Throughout this project, we have continually added and updated parts of the website while adding new content to existing pages. The project was built out from the start to be easily scalable and flexible, with the ability to launch sections, pages, and features at specific times to coincide with events and announcements. This includes building an easy to use content management system to allow the team to easily make updates.
Another challenge was optimising the 3D background scene to load quickly and perform efficiently on the page on every device. Multiple rounds of optimisations included vastly reducing the number of polygons being rendered on the screen and reorganising the UV texture maps used to colourise the logo. This resulted in a 98% boost in efficiency.
